Matt Silverman leads brand and reputation strategy, advising utilities and Fortune 500 companies on building strong brands, safeguarding corporate reputations, and creating strategic campaigns that connect with customer mindsets.
With over 20 years of experience in corporate communications and marketing, Matt takes an integrated approach to solving business challenges. His expertise spans brand strategy, reputation management, corporate positioning, employee engagement, strategic planning, advertising, content marketing, and fully integrated campaigns.
Matt is currently leading the development of a new brand platform and advertising campaign for Public Service Enterprise Group (PSEG), designed to reflect the New Jersey utility’s evolving business model. His past work also includes crafting the brand strategy and go-to-market campaign for Arizona Public Service (APS) and defining organizational positioning and messaging for Inland Regional Energy Network (IREN), a newly formed California energy organization, to clarify its mission and customer impact. Additionally, he regularly counsels utility executives on reputation management and communications strategy.
What drives me: Helping utilities break down internal silos and align around a shared vision creates more meaningful customer connections and long-term business value.