Dr John Massey is an independent industry analyst, business trainer and coach, helping business developers and investors to understand disruptive technologies; in particular their impacts on new business opportunities and risks in clean energy. He develops and presents workshops and training courses to commercially-focused business people worldwide, on both a public and private basis, along with one-to-one online topic briefings.
His current research covers the growth, interconnectedness and integration of variable renewable power (solar and wind), energy storage, EV smart charging & V2G, smart grid and energy IoT and hydrogen (P2G).
Combining over 25 years business experience with a strong academic science background, including a PhD in natural sciences, John stresses the importance of a multidisciplinary and cross-sector view to market analysis: for successful business strategy, the interactions between technology, economics, market operations, competition and policy must be clearly identified and understood.