Linda Stevens is the Founder of Spatial Spirits, an innovative business & marketing advisory firm. Linda has extensive experience in mapping, location analytics, geospatial, and GIS markets. Prior to founding Spatial Spirits, she served as the Chief Marketing Officer at Esri for 20 years. Prior to that, she created and lead the utility and energy sector at Esri. As an early innovator in the GIS market, Linda has extensive experience in creating, building, and positioning geospatial innovations in new markets. As a board member of AM/FM, she helped transform the utility market from CAD to GIS solutions enabling a foundation for the integration of modern technology.