Laina McQueen

Laina McQueen

About

Tagline
Moving marketing mountains for purpose-driven brands
Member since
06/23/2025
Bio

I specialize in transforming marketing into a revenue-generating powerhouse—where strategy, AI, and customer insights drive measurable business impact.

As a Certified AI Digital Marketer (CAIDM), I leverage cutting-edge AI and data-driven strategies to optimize customer engagement, accelerate growth, and improve marketing efficiency at scale.

🔹 AI & Data-Driven Personalization – Advanced propensity modeling and AI persona frameworks to predict and influence customer behavior.
🔹 Omnichannel Orchestration – Integrating digital and offline marketing to create seamless, high-converting customer journeys.
🔹 Marketing-as-a-Service (MaaS) Expansion – Opened new revenue streams by building scalable, outsourced marketing solutions.
🔹 AI for Efficiency & Scale – Leveraging automation and predictive analytics to drive marketing impact with fewer resources.

I turn data into action, scale high-performing teams, and drive revenue growth through innovative marketing strategies.

Company
Franklin Energy
Job title
VP, Client Marketing
Location
Wilmington, NC
Date Joined
06/23/2025