Jean Jones

Senior B2B marketing professional with experience driving external marketing, customer experience programs that deliver business results. Strategic thinker and content expert who creates and executes integrated marketing campaigns. Experience leading and working in global, multi-national cross functional teams. Skilled communicator of technology solutions, software and services. Transforms technical details into compelling business level messaging. Expert optimizing the customer experience through comprehensive Voice of the customer programs that deliver feedback driving measurable operational improvements.

Areas of expertise:
Integrated go-to-market campaigns
Buyer persona development to targeted audiences
Digital content, blogs, videos
Digital Marketing, ABM strategy and execution
CRM, Salesforce, Pardot
Websites, SEM/SEO
Budget, ROI program analysis
Internal marketing, sales tools, training development
Market research and customer segmentation
Competitive analysis
Voice of the customer survey programs
Customer Journey mapping