Bill Florence

As a Corporate Communications Manager at EPRI, I leverage my background as a former attorney and a seasoned storyteller to create persuasive communications strategies and campaigns that increase brand awareness and protect brand reputation for the global organization. I have over seven years of experience in leading multi-channel international external communications activities and campaigns, resulting in consistent annual double-digit share of voice growth (SOV). I also excel in executive thought leadership, internal communications, message development, research support, and social media. I helped develop and serve as host for EPRI Current podcast, and I use Ceros creative platform to develop interactive content. I have extensive experience in crisis and issues management, culture transformation, and change management, and I counsel senior leaders on how to navigate difficult, sensitive situations with strategic communications. I am passionate about connecting the dots for diverse audiences, stakeholders, and partners, and driving innovation through communications.