An alumnus of UCLA Anderson School of Management and the University of Salzburg, Harsha Madiraju is a geospatial technology evangelist with 15+ years of experience in marketing and business development in the geospatial industry. In his long tenure at a leading global knowledge organization Geospatial World, he played various key roles in media and events, demonstrating geospatial technologies' role and value in the world economy and society. As the Associate Director at the WGIC, he amplifies the valuable work done by the Association and its Members related to Climate Change, Energy Transition, and the UN Sustainable Development Goals (SDGs). He also leads the strategy, operations, and marketing for WGIC.