Energy companies have more information at their disposal than ever before. The challenge is putting processes in place so that the data enriches the company. Currently, most energy companies struggle to articulate the value that data collection and analytics deliver. To solve that problem, they need to develop an analytics portfolio that features value storytelling, value stream analysis, opportunity ranking, and investments prioritization, according to market research firm Gartner Inc. Only then will they be able to connect data collection to business outcomes.