Columbus, Ohio, USA – The latest software release for Questline’s email and content platform, Engage™, allows energy utilities to automate behavioral email sends and quickly build targeted lists based on past interactions with customers.
“This release expands our email segmentation capabilities to include behavioral criteria in addition to today’s existing list and attribute criteria,” explains Tony Nguyen, Product Design Director at Questline. “Our utility clients can now deploy targeted communications faster, eliminate time spent manually manipulating lists and improve their ability to reach the right customers at the right time.”
Potential applications of the new targeting capabilities include automatic follow-up communications to:
- Customers who did not open a specific email or campaign.
- Customers who have clicked a specific link during a chosen period.
- Customers who viewed an article or watched a content video about a specific energy topic during a chosen period.
Using combinations of these behaviors with Boolean logic and incorporating list/attribute criteria, utilities can develop detailed customer segments, such as:
- Everyone who lives in a particular service territory and has opened an email about a solar energy program and did not sign up for the program.
- Everyone who has participated in an energy efficiency program and has read an article or opened an email about smart thermostats.
“These capabilities will help energy utilities to better promote programs, marketplace products and alternate billing plans to best-fit audiences,” explains Brian Lindamood, VP of Marketing and Content Strategy at Questline. “Better targeting subsequently leads to happier customers and stronger business outcomes.”
Learn more about Questline’s Engage™ platform and email segmentation services.
About Questline, Inc.
Questline is a marketing and technology agency that builds engaging experiences throughout the utility customer journey, boosting program participation and overall satisfaction. The company’s marketing strategists and developers aid energy utility clients to drive more digital customer engagement, achieve program enrollment goals and grow long-term customer satisfaction. Through their proven process, Questline helps clients create and deploy digital campaigns that deliver measurable results with content that engages, educates and inspires action.
Questline's ever-growing content library includes 4,000+ articles, videos, infographics and interactive quizzes used to support utility programs, such as: solar energy, electric vehicles, energy efficiency, marketplace sales, beneficial electrification, paperless billing and more.