The trade press is fond of printing articles touting the percentage growth of various cleantech markets. The latest is battery storage. We’ve all seen them: battery storage on pace for 100% growth…
I have no doubt that seeing such articles make supporters feel good about progress. However, they also offer a false sense of security.
California’s success in EV adoption serves as a good example. Today’s post summarizes California’s over-achievement to date, and why in the next decade, that over-achievement is likely to reverse. The same holds true for the clean energy industry at large.
Why?
It's not because I enjoy being a "Debbie Downer." It's because the strategy is woefully flawed. The low-hanging fruit that generated those wonderful headlines is coming to an end. And it’s time to rethink the entire net-zero plan.