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Rafael Herzberg
Rafael Herzberg
Expert Member
Top Contributor

Expect more and pay less!

Expect more and pay less!

This is the most consistent translation of the customers' wishes regarding their suppliers, whether of services, equipment, commodities or "packaged" solutions.

But, what does "expect more and pay less" mean? This is the most valuable question.

The customer and the supplier can only find a common denominator and do business IF there is alignment of perceptions and expectations. If the parties are supported by technical, financial and management knowledge of the solutions under discussion and, of course, of the market (supply, demand and prices), they will be able to reach a consensus.

Therefore, the main challenge is to "immerse" themselves in each subject in question, so that good quality decisions can be reached!