A significant step forward that companies and institutions in the energy sector can take is to consider the broader context of the industry.
This approach allows for a better perspective on potential alternatives for achieving and maintaining higher levels of efficiency—whether in terms of costs, emissions, or both.
The major challenge of this approach lies in adopting a systemic view—looking at the big picture and understanding what is truly at stake. This is, first and foremost, the responsibility of leadership, who must communicate to their teams the need to meet specific requirements for the solutions being pursued.
It sounds simple—and it is! Yet, the reality in Brazil shows that this type of decision-making process is not yet common practice. It is an opportunity for the business world to consider.