Summary: In this paper we will complete GM’s journey with the Chevy Volt, and delve into the other early entrant into the U.S. Market. No points for guessing who after looking at the title.
GM CEO Barra had cemented GM's premium over Ford for nearly a decade. By December 2021, that had flipped. Farley's moves to get Ford into the game on EVs finally got investors' attention. And Ford executives were about to put an exclamation point on it. For months, the GM team had been grating under the praise being heaped on Ford's electric F-150 Lightning pickup.
Ford PR staffers began quietly reaching out to automotive reporters to line up calls with Darren Palmer, a jovial Brit in charge of Ford's electric-vehicle programs. In a series of interviews, he said Ford was doubling factory output of the Lightning again, the second time in just four months-in response to overwhelming demand.
