Speaking in a sophisticated way. Focusing on trendy solutions. Publicizing achievements so that the entire community is enchanted.
This profile is typically part of Brazilian business culture.
In the competitive world, the search is different. The goal is to identify and capture opportunities, measuring them by results metrics. This approach focuses on "low hanging fruits".
In other words, those that are easier and simpler to materialize.
In my life as a consultant, this "guideline" of simplicity and efficiency has made many projects viable - in the energy sector - that have generated important results for clients. In the international corporate world,
it is called the KISS system - keep it simple, stupid! If anyone would like to explore this line of conduct, I will be available to talk to you!