Customer Engagement & Experience
Thu, Aug 20
Molly Glick
Molly Glick
Energy Central Team
·Posted in Customer Engagement & Experience

NEWS: Under 30% of US ratepayers have a solid grasp of what’s behind their power bills.

  • The numbers: That’s according to the Smart Energy Consumer Collaborative’s survey of over 4K Americans. SECC also found that nearly a third of ratepayers struggled to cover power bills at least once over the past year. 

  • The takeaway? Affordability solutions, like discounted rates and demand-response programs, should “be tailored to different customer segments,” SECC noted on Energy Central. “A one‑size‑fits‑all approach will leave most customers underserved; providers must utilize multi‑tier strategies that reflect the diverse needs across the residential customer base.”

  • Meanwhile, 75% of Americans now say they “oppose a new data center being built where they live,” Heatmap found. That’s up from 42% in September 2025.

1