It’s true utilities are a different animal when it comes to customer engagement. Afterall, the service they provide is unlike any other, but the methods can be applied to utilities. Like companies across industries the goal is the same…success. After identifying goals how can utilities gain customer loyalty, increased retention, positive brand perception, higher revenue, and increased personalization. Sounds familiar but how do these basic aspects of customer engagement translate to the power sector? How is your utility adapting customer engagement strategies to match its goals?
Tue, Sep 26