Your utility probably receives multiple requests each month to support various charitable events and organizations.
And your utility may have its own charitable programs that you run – or are considering starting.
What could possibly go wrong with trying to make your community a better place to live and simultaneously securing positive publicity?
These days? Potentially a lot.
In today’s hypersensitive world, seemingly everyone’s offended about something.
Let’s consider a few things to avoid.
Always avoid politics, no exceptions. If you pick a side, even if you’re only leaning one way or the other, you can offend about half of your customers.
Also avoid hot-button issues, such as the Israel-Gaza war, Black Lives Matter, artificial intelligence, abortion, immigration, gender-related topics and gun control, to name a few.
The same is true for religion. Going much beyond wishing people “happy holidays,” steer clear
As I alluded to before when I mentioned Black Lives Matter, discussing race is a no-win situation.
You’re probably feeling a bit nervous now about supporting anything, but there are some generally safe topics.
Supporting programs for seniors is a winner. Most people can relate to the problems of the elderly since they deal with aging relatives.
Or you can help less fortunate customers through programs that help them pay their utility bills.
Food is another good topic. Feeding the hungry by assisting a food bank is a great way to get involved with the community. Or you could sponsor food festivals, which are always popular. Just the mention of food trucks draws a crowd.
Animals are another thing to support. Whether you’re helping the local animal shelter, sponsoring a community dog walk or contributing to a local zoo, you’re probably going to be praised.
Working with children has potential, especially when the kids involved are disadvantaged. Programs like Big Brothers Big Sisters or the Police Athletic League always need help.
Patriotism typically sells these days. By sponsoring Fourth of July festivities, fireworks or a local parade, you’ll tap into good feelings.
One note: Remember that nothing is foolproof, so be sure to carefully research anything you’re considering sponsoring. If the CEO of the food bank you want to sponsor was arrested for embezzling or the animal shelter you want to help is under fire for poor care, steer clear.