Bidgely leverages the power of AI to optimize utility customer engagement and is the choice of leading utilities with 10M homes under contract. Solutions available for both non-smart meters and smart meters.


Bidgely Delivers Industry-Leading Demand Response Results of Over 30 Percent Peak Load Reduction

Posted for Bidgely

The Bidgely HomeBeat™ consumer engagement mobile app for utilities has delivered strong results, with significant load reduction for leading Australian utility United Energy. Results from the award-winning Bidgely ActionDR™ behavioral demand response trial solution implemented by United Energy, deployed using the consumer-friendly HomeBeat app, averaged greater than 30 percent load reduction for peak events occurring during the 2016 summer season in Australia.

“United Energy needed a residential demand-response solution that could engage customers and is scalable and cost effective to implement,” said Lawrence Law, product manager for United Energy. “We chose Bidgely’s HomeBeat for the customer trial because of its ability to engage customers through the mobile app and its scalability.”

United Energy is a leading Australian utility company that owns, operates and maintains a distribution network supplying energy to more than 640,000 customers in the state of Victoria. After evaluating various options, the utility implemented HomeBeat ActionDR for the customer trial.

The ActionDR mobile app delivered personalized targets and real-time feedback to each customer on their energy reduction efforts during the peak events. Customers also received targeted energy saving tips based on disaggregation of each home's actual energy use as well as performance-based rewards for changes in behavior. Using the app meant information could be delivered in a simple, actionable and timely manner.

“Our mobile app, with disaggregation technology at its core, uses gamification with personalized goals and rewards, appliance-specific recommendations and dynamic incentives that vary based on predetermined thresholds to keep consumers highly engaged,” said Bidgely CEO Abhay Gupta. “ActionDR gives utilities the ability to achieve high peak shift results without the capital cost of installing a load control switch. This not only reduces the cost of residential demand response by over five times but also allows scalable deployment, thus enabling utilities to greatly extend their demand response program reach compared to traditional methods.”

For further details about the United Energy and Bidgely ActionDR award-winning program and results, visit: A video of the ActionDR solution can be viewed on YouTube here:

Additionally, the Bidgely ActionDR solution recently garnered a Technology Pioneer award for United Energy from the Peak Load Management Alliance (PLMA). The 13th Annual PLMA Awards recognize the best demand response programs, initiatives and achievements from calendar year 2015. The “PLMA Award Winning Initiatives” DR Dialogue Series webinar for this award-winning program is scheduled for May 12 from 12:30-1:00pm Eastern. Register here for free

About United Energy

United Energy (UE) is an Australian electricity distributor that owns, operates and maintains the distribution network in its service area. UE distribute electricity to more than 640,000 customers across east and south east Melbourne and the Mornington Peninsula, in the state of Victoria.

About Bidgely

Bidgely is transforming the way customers interact with their energy use. By combining the power of SaaS-based analytics with consumer-friendly web and mobile applications, Bidgely provides personalized and actionable insights that help customers save energy and enable utilities to build enduring customer relationships. The company works with utilities serving residential customers around the world. For more information, please visit or the Bidgely blog at

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Bidgely leverages the power of AI to optimize utility customer engagement and is the choice of leading utilities with 10M homes under contract. Solutions available for both non-smart meters and smart meters.


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