NEWS: More Americans are supporting nuclear—but public skepticism lingers. Here’s how power pros can address community concerns:

The public POV: Last year, around 60% of US adults said they favor more nuclear plants, Pew found. In 2020, that figure sat at 43%. And as public support grows for nuclear, so do hyperscalers’ ambitions: Major tech companies have signed deals for up to 13 GW of nuclear capacity.

Storytelling shift: Despite the momentum, nuclear still faces some cultural hurdles (for one, its depiction on The Simpsons). Some ratepayers have safety concerns, and aren’t caught up on the latest tech. “I think it's important to recognize that, acknowledge it, and empathize with it,” Energy Central Community Manager Matt Chester said. “Engage with them, understand the concerns, but then meet them with facts.”

While we’re here: The DOE is handing PG&E $271M to keep California’s sole operating nuclear plant online. Diablo Canyon’s extension has sparked controversy among ratepayers (and outgoing Gov. Gavin Newsom has thrown up his hands).