New Report Reveals Consumers' Top Values Related to Energy
- January 10, 2019
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According to previous consumer research from SECC, roughly 40 percent of
These selectively engaged consumers strongly prioritize saving money when it comes to energy programs and services, with 57 percent selecting "keeping my utility bills low" as the top benefit, followed distantly by "keeping my family/home safe and secure" at 15 percent. However, these consumers note a number of barriers to participating in energy-related actions, particularly around the financial requirements to participating.
For selectively engaged consumers, who typically have average or below-average annual household incomes (less than
The report aims to assist electricity providers in better serving selectively engaged consumers by offering recommendations for overcoming each of these hurdles, depending on what steps the consumer has already taken to be more energy efficient. For example, for a consumer who has taken no recent actions, energy-efficient lighting or online billing enrollment would be a suitable first step on the energy-engagement journey, whereas consumers who have installed a smart thermostat or upgraded their HVAC may require more personalized approaches.
Smart Energy Consumer Collaborative
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SOURCE Smart Energy Consumer Collaborative