With SECC's “Consumer Understanding of Demand Response” survey published earlier this spring, a clearer picture of the DSM enrollment opportunity is emerging.
While many utilities still benchmark themselves on enrollment numbers, the underlying trends tell a different story:
28% of U.S. consumers are open to demand response. Only 6 to 7% are enrolled. The gap is targeting, not willingness.
Customers want bill credit (49%). Equipment rebates ranked dead last (7%). Most utility programs lead with what customers want least, by a 7-to-1 margin.
Behavioral DR and direct load control draw two different customer pools (66% vs. 53%). Most utilities pitch them as one program. The mismatch hides inside your enrollment numbers.
In this one-hour webinar on June 11 at 2 p.m. (ET), BlastPoint and the Smart Energy Consumer Collaborative will walk through what 2,091 consumers just told SECC, how to find those customers inside your own database, and the three habits capping most utility DSM portfolios.
