CHARGE North America helps energy companies measure, strengthen, and prove the value of their brands.Â
 Energy brands operate in a shifting mix of politics, policy, investor expectations, and public sentiment. Under the theme “From Uncertainty to Clarity: Driving Value in Modern Energy Brands,” CHARGE looks at how to protect your energy brand and build it with intent in today’s landscape. It will also explores how utilities can quantify and communicate brand value in a way that speaks to CEOs, CFOs, and boards across strategy, operations, and finance.
  North American utilities come to CHARGE because it’s different to technical or regulatory conferences: it gives a clear look at the human, strategic, and financial factors that shape how their organizations are perceived and trusted.
 1.    Brand is a leadership issue
Executives are under pressure to explain how their brand supports reliability, customer satisfaction, growth, and regulatory outcomes. CHARGE shows how to talk about brand in the language of CEOs, CFOs, and boards.
 2.     Customer expectations are shifting fast
Utilities have to communicate more clearly, move faster, and support customers through big changes like electrification, DER adoption, and rate pressure. CHARGE gives practical guidance on what consumers respond to and why.
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3.    A chance to learn from peers and the best brands in energy
Utilities hear what’s working (and not working) from leaders across retail energy, co-ops, IOUs, munis, tech players, agencies and innovators around the world.
 4.    Recognition and benchmarking
The CHARGE Awards give utilities a way to measure themselves against global peers and showcase work to their own leadership.
 5.     It’s focused on real-world utility challenges
Everything is built around the issues utilities face daily: customer sentiment, brand value, service expectations, community engagement, crisis communication, and navigating uncertainty.
Where & When
đź“ŤÂ CPS Energy Headquarters, San Antonio, Texas
📅 26–27 February 2026
Get Your Ticket
Secure your spot here:Â https://charge.events/product/conference-pass-north-america-2026-non-energy-companies/
Use coupon code energycentral15 to enjoy 15% off ticket sale
View our agenda and top line up of speakers here: https://charge.events/speakers-north-america/