NEWS: Tech titans appear to be teaming up with unlikely allies to write a data center development playbook.

Big Tech is collaborating with environmental groups on a “common national framework for responsible data development,” The Hill reported. The orgs involved include Microsoft, Google, Sierra Club, and the League of Conservation Voters.

The goal? To encourage community support, “durable economic development,” and “more affordable, reliable and emissions free energy.” This echoes OpenAI’s new effort to increase coordination with utilities and lawmakers.

The timing: The midterm results make it clear—voters are frustrated with the data center buildout. Now, tech companies seem to be shifting PR strategies.