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Why Sustainable Investing is a No-Brainer. And How to do it.

The fossil fuel industry is massively overvalued in the stock market.

And financial leaders are slowly starting to wake up to this reality. They've calculated the industry will have trillions of dollars in stranded assets.

At this point, calling fossil fuels a risky investment doesn't seem to do it justice - it'd be more accurate to describe it as throwing your money away.

The reasoning behind this is simple. Most of the fossil fuel industry's reserves must remain underground, unsold, and unburned.

"This is literally a math test, and it’s not being graded on a curve. It only has one correct answer. And if we don’t get it right, then all of us—along with our 10,000-year-old experiment in human civilization—will fail." - Bill McKibben

The existential need to reverse global warming will completely change what we see as valuable.

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Matt Chester's picture
Matt Chester on Dec 2, 2019 11:08 pm GMT

Most of the fossil fuel industry's reserves must remain underground, unsold, and unburned.

But the challenge is convincing people to keep in there sooner than later, given there are still people willing to pay for it!

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