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An alternative to the (failed) Brazilian DR program

An alternative to the (failed) Brazilian DR program

The official program was inspired by very successful DR in developed countries. But... did not take off in Brazil.

Here is an alternative (DEX - Demand Exchange) that I developed. It is conceptually simple! It would be offered to the market by each electric power  distributor for its medium and high voltage customers in its concession area.

Customers who have an idle contractual demand could (voluntarily) "post" it on the designated DEX distributor's website. So, those customers who wish to increase their contracted demand could capture it. 

In this model, it is a "zero sum game" in which the sum of the contracted demands remains constant! It is a real win-win:

  • The distributor does not need to invest in increasing its capacity because it provides a tool that allows the "exchange" of demand "differences" 
  • The customer who reduces the demand starts to pay less in his monthly power bill 
  • The distributor maintains its kW sales due to unchanged total contracted demand
  • The distributor increases its load factor because an idle demand when transferred to another customer, starts to generate an increase of energy (kWh) sales 
  • The avoided investments (infrastructure related) are hundreds of millions of dollars per year considering the Brazilian potential market 

For those who wish to turn this idea into a business, whether it is a distributor or an entrepreneur, I am at your disposal to help setting up a strategy and a plan to make it happen at and mobile/WhatsApp 55 11 99986 5563.

Rafael Herzberg's picture

Thank Rafael for the Post!

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