- Aug 24, 2019 4:58 am GMT
- 433 views
The solar energy industry has to be pleased with this report on its technology by a major news outlet. It's a balanced piece that notes the "denuding" of forest land to build a solar array, as well as the relative imbalance between federal subsidies and the amount of energy provided by solar power. Nonetheless, SEIA's president and CEO represents the industry well, and its messaging comes through effectively. From the red suit and Ms. Ross Hopper's personal demeanor projecting energy (no pun intended), to the sound bites she delivers, to the visuals reinforcing the message of "scalability," the piece is a net-plus for solar proponents. For those anticipating they will appear on television news at one point or another, it's always instructive to recognize just how tightly sound bites are edited. In only one of four instances in this two and a half minute piece do the experts being interviewed get more than eight to 10 words; even the outlier is only a couple of sentences.