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Discussing London Hydro’s Quick Ramp, Customer Engagement Price-Motivated Residential Demand Response Pilot at the 40th PLMA Conference”

Photo: RPP Pilot Kick-off Meeting

Participating during the PLMA 40th Conference in St Petersburg, Florida was a great experience. London Hydro presented results of the 15 minutes notice demand response pilot for residential customers and key elements of the customer engagement strategy implemented. If you missed the presentation you can access it here and you can also access our exclusive interview with Energy Central here.

We received a lot of great feedback from a bunch of different folks from different utilities and technology vendors. Most of the interest revolved around London Hydro customer engagement strategy, messaging, the variety of customer outreach events implemented and our Mobile Application Trickl.

Also a lot of people were surprised at the magnitude of the impacts that we were able to achieve in our pilot with only 15 minutes’ warning before the Critical Peak event and how customers still remain engaged after pilot ended.  It was very rewarding being able to share our experience with other utilities and companies that are (or may be in the future) implementing similar programs.  I hope to see you all next year and keep sharing more experiences.

Carlos Lopez's picture

Thank Carlos for the Post!

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Matt Chester's picture
Matt Chester on Nov 13, 2019 5:22 pm GMT

Most of the interest revolved around London Hydro customer engagement strategy, messaging, the variety of customer outreach events implemented and our Mobile Application Trickl

Is this because you're doing something that no one else is doing in that regard, or are your results simply better than others doing similar things and people want to know how they can replicate your results? 

Carlos Lopez's picture
Carlos Lopez on Nov 20, 2019 2:27 pm GMT

Hi Matt,  thanks for your question.  I had the opportunity to talk about this with other utilities doing similar programs and I noticed some utilities are doing some things that we are doing at a minor scale but I can say the mix and volume of customer outreach events implemented by London Hydro in this pilot is very unique.  The strategy implemented managed engagement from different angles and continuous education and the right tool were key to achieve these results. 

Matt Chester's picture
Matt Chester on Nov 20, 2019 5:15 pm GMT

I can say the mix and volume of customer outreach events implemented by London Hydro in this pilot is very unique

I'm glad you brought up the mix of customers as well-- was this a matter of new types of customers that were engaged, technical histories of customers, energy use patterns of customers?

Carlos Lopez's picture
Carlos Lopez on Nov 20, 2019 6:17 pm GMT

Customers were ramdomly selected, we didn't target a specific demographics (as requested by the regulator) so we ended with a mix of profiles.

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