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Brazil: How much does a lack of strategy cost?

How much does a lack of strategy cost?

We have a cultural profile in Brazil that is very different from the developed countries. Both on a national and corporate/institutional scales.

We have no strategy.

The country has no known and publicized plan of where we want to go in the energy sector. We have remained - for many years now - paying for the highest electricity prices (with respect to the BRICS countries), and yet there is no plan to achieve and maintain a better position.

On the other hand, few companies/institutions I have met in my career as an energy consultant, have systematically established an energy strategy, although it usually represents a Top 10 cost, often Top 5.

This is a challenge of our "conscience". As long as we remain "alienated" we will have no way of becoming competitive. We will remain in the laggard squad.

Rafael Herzberg's picture

Thank Rafael for the Post!

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Matt Chester's picture
Matt Chester on Sep 17, 2019 12:55 pm GMT

A classic instance where 'cost of action' vs. 'cost of inaction' are not necessarily properly weighed because cost of inaction is easier to ignore short-term

Rafael Herzberg's picture
Rafael Herzberg on Sep 17, 2019 3:11 pm GMT

Perfect Matt!

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