Brazil: How much does a lack of strategy cost?
- Sep 17, 2019 10:01 am GMT
- 490 views
How much does a lack of strategy cost?
We have a cultural profile in Brazil that is very different from the developed countries. Both on a national and corporate/institutional scales.
We have no strategy.
The country has no known and publicized plan of where we want to go in the energy sector. We have remained - for many years now - paying for the highest electricity prices (with respect to the BRICS countries), and yet there is no plan to achieve and maintain a better position.
On the other hand, few companies/institutions I have met in my career as an energy consultant, have systematically established an energy strategy, although it usually represents a Top 10 cost, often Top 5.
This is a challenge of our "conscience". As long as we remain "alienated" we will have no way of becoming competitive. We will remain in the laggard squad.