- February 6, 2019
- 407 views
For Energy & Utilities (E&U) companies who are striving to create a sustainable environment by adopting innovative approaches to shift the mind share of consumers towards Energy Efficiency can take these important insights.
"what matters more than one’s own attitudes and beliefs—how concerned we are with our own energy use and the environment—is whether we believe our neighbors view saving energy as important to saving the environment. Receiving the Home Energy Report (HER) with information about your neighbors’ energy consumption has a stronger influence on your own energy use when you believe that your neighbors care about saving energy as an issue."
"The stories we tell ourselves about why others behave the way they do drive our own behavior, as much as our personal attitudes and beliefs and what we observe others doing. The implications of this perspective go beyond energy consumption"