Currently, power plants are one of the United States’ largest water consumers, using approximately 161 billion gallons of freshwater per day, 39% of all U.S. freshwater withdrawals. Traditional plants rely on evaporative cooling, where a portion of the water is evaporated to cool the remaining water. Infinite Cooling, an MIT startup, has a different approach. Its technology relies on electrical fields to recapture up to 80% of the water droplets in plumes, reducing water consumption by as much as 30%. How big a problem is cooling at your power plants? What do you think about the new technique?