If You Build It (and Market It) Well, They Will Come - Design Options for Utility-Led Voluntary Renewable Energy Programs
- Apr 19, 2018 1:00 am GMT
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The residential renewable energy market is primed for rapid growth as a confluence of market factors leads to increased choices for residential customers. Utilities, in particular, are eager to provide more choices and enhanced customer engagement. The challenge is how to navigate designing and delivering meaningful products to satisfy this growing customer demand.
Studies show renewable energy programs can increase customer satisfaction with their utilities. According to the J.D. Power 2017 Utility Products and Services StudySM, mere awareness of product and service options increases customer satisfaction.
This report evaluates insights from our field experience, industry reports, and our recent survey of 600 residential customers to identify the program attributes that are most desirable.