Solar installers invest significant time and resources into educating their potential customers. While the process can be frustrating when all the effort does not translate into an immediate sale, suppliers need to take heart, according to Vikram Aggarwal is the CEO and founder of EnergySage. Today’s window shopper often becomes tomorrow’s customer. Consequently, the solar industry needs to do a better job of supporting consumers who are interested but not quite ready to buy. Do you think that the solar industry needs to support window shoppers better? Why or why not?
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