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Utility Nostalgia a Good Pitch to Consider

ID 80011702 © Aleksandr Volkov |

Anyone who’s ever spent more than a couple minutes on Facebook knows the importance of nostalgia to many people.

Whether it’s middle-aged folks reminiscing about high school, millennials remembering the “good old days” of 2014, history buffs or seniors talking about how their first new car cost only $2,200, it seems that the past is popular.

Now think of all the retro things you see — the new “Godzilla” movie, remakes of “Hawaii Five-O” and “Will and Grace” and Beatles cover bands, to name a few — and it’s clear that nostalgia will likely always be hot.

Speaking of hot, the temperatures are climbing and you’re probably casting about looking for something to pitch to the media. Why not craft a pitch about your utility’s past, especially if you’re celebrating an anniversary? Note: Anniversaries don’t have to be limited to 25, 50, 75, 100 years and so on. If you’ve been around 60 years, that would work, too. Or 70. Or 35. Or …

Surely, there are interesting things in your utility’s background. You may have changed your name at some point (and maybe multiple times). Your logo surely has evolved. You probably once offered services that are now obsolete or completely out of character with a utility today. And you’ve probably had some fascinating characters work for you.

Assuming you have some kind of archives, there probably are interesting photos (and even film footage) of your crews at work, long-gone facilities and so on.

You can augment your materials by putting out a call on social media to see if any customers have memorabilia you can showcase.

Any of these pitches would require a decent amount of legwork on your part to organize it into potential themes — you wouldn’t want a reporter going through random material.

As for where to pitch this idea, the sky’s the limit. If you have a significant anniversary, the main local media is a fine place to start.

If not (and even if you do), local lifestyle publications are a good choice. History and or nostalgia publications are always a possibility, too.

Even if you fail to get traction with the pitches, you can always promote the idea on your own via your social media.

At the very least, you’ll probably enjoy looking through the materials.

Andy Gotlieb's picture

Thank Andy for the Post!

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