For utilities trying to drive conservation, mixed messages may be best
It turns out that when you need to ask customers to conserve energy, a so-called mixed message may work best, according to a new article at utilitydive.com. That means a mixture of price- and non-price-based incentives. Of course, the wording on non-priced based incentives (such as a "green" angle) must be carefully done. That said, price incentives always are most effective in the long-term.
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