Note to utility PR people: Assuming your utility is involved with energy storage programs, consider making the topic a main pitching point in 2018. The media likes to examine forward-thinking projects and since there's a green element involved with energy storage, that makes the topic doubly appealing. Just be sure when pitching the mainstream media to dumb down the science and avoid jargon. Most media professionals are generalists, not specialists, and need the CliffsNotes version of the science involved.
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