Social Media for Utilities is Becoming Indispensable
You're probably sick of hearing about social media, but it's here to stay. And Black & Veatch say its usage is becoming indispensable for utilities. Not only can it be used by a utility's PR team for reputation management and general communications, but data mining can be a way to better understand your customers. Those customers are increasingly turning to social media to ask questions and raise concerns, so why not use that information to your advantage in planning customer care initiatives?
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