- March 14, 2019
- 276 views
This brings back memories of a college project. We developed a project in which we turned rewarded energy-efficient behavior with points that could be collected for rebates. A student from Istanbul Technical University has partnered with Turkey' biggest electrical supplier, Markel, to develop and test a similar project.
"Participants use the project’s mobile app to monitor their energy usage and to make choices about their consumption, guided by recommendations from the game. The GResBAS middleware feeds each user’s data into digital displays to show customers their flexible energy loads—meaning the amount of energy their appliances consume throughout the day—broken down by time period and type of appliance." The app recommends behavioral changes and offers rewards for choices that minimize consumption.
Gamifying complex concepts is, of course, not new. Several industries have implemented gaming practices to incentivize and attract customers. The airline industry's reward miles is the most prominent example. But there is a tangible and pleasurable gain, in the form of more miles for vacation or free travel, in the reward. Committing yourself to a collective good requires more effort on the consumer's part. The team from ITU claims that the initial set of results are promising. Electric bill savings were 53 euros on average, the standard electric bill in Portugal and Turkey, where the experiment was conducted. That bill amount is also equivalent to the carbon emissions equivalent of burning 40 trees.