2018 is a time for fresh starts and resolutions. This article in Inc. offers a couple useful tips utility PR departments can use in the year ahead. The idea to get more data driven will be helpful in terms of your pitching efforts -- and making sure you get into the media outlets that are actually useful to your goals. That said, the article counsels PR people to be realistic; you can't expect front page coverage in The New York Times for every (or any) nitiative you propose.
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