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Andy Gotlieb's picture
Andy Gotlieb
Managing Editor of a specialty publication, former public relations practitioner Freelancer
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I hold 31 years of experience in communications, mostly in journalism, with a decade in public relations, too.The first 17 years were spent in print journalism, where I covered, at various times,...

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  • Jul 16, 2019 11:27 pm GMT
  • 348 views

PG&E gets some rare reasonably good publicity. The beleaguered utility needs its PR team to aggressively stay on the offensive to promote its proactive measures to prevent wildfires.

PG&E Makes Thousands of Repairs After Inspections

California utility PG&E said it is working to fix nearly 10,000 problems it discovered throughout its electrical system as it steps up efforts to prevent its equipment from sparking more wildfires.

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Source: www.wsj.com
  • #utility-business
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  • #public-relations
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Matt Chester on Jul 16, 2019 6:40 pm GMT

Interesting framing, Andy-- indeed they could use all the positive goodwill they can get, but is PG&E's issue PR or is it actually rooted in real problems that need to be addressed so as to not earn the bad PR? Likely a mix of the two, and no doubt their media & comms teams are earning every dollar they get these days in an effort to build back trust

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