This special interest group is where customer care professionals share tactics on how utilities are improving interactions with their customers. 

5,820 Members


You need to be a member of Energy Central to access some features and content. Please or register to continue.


Jazz Up Your Utility’s Press Conferences and Events

Utilities have an advantage when it comes to press conferences and events -- but it’s an advantage that often goes to waste.

That advantage would be interesting visual backdrops. Yet how often do we see press conferences (from all sorts of companies, not just utilities) in a bland conference room or auditorium, featuring a backdrop with the utility’s logo?

Sure, there are times when a low-key press conference works, especially when it comes to relaying bad news. But if you’re trying to get news coverage, you’re competing with every other event going on that day and need to make yourself stand out.

Utilities have all sorts of interesting equipment and facilities that can make for good visuals. Of course, safety is always going to be a concern, but once that’s addressed, it’s time to be creative.

Do you have solar farms for generating electricity? If so, holding a press conference amid solar panels to announce a new initiative to increase your green power production is a natural.

The same would be true for wind farms, hydroelectric facilities and natural gas plants. Given complaints about the pollution coal creates, you might want to avoid featuring a coal plant.

If you’re honoring work crews that, say, tackled major weather-related outages, having those crews in action (weather permitting) makes for exciting visuals.

The point is to think visually because that’s what journalists (especially TV) do.  Creativity will pay dividends.

Do note that having press conferences and events in nontraditional places will require added work on your part. Aside from vetting any of the aforementioned safety concerns, some other issues may arise. You may need extra staffing to make sure visitors stay in “pre-approved” locations. If you do a press conference on a sunny day at a solar farm, you might think about providing sunglasses to combat the glare.

The extra work will be worth it, though, when it pays off with more and better media placements that people might actually remember.

Andy Gotlieb's picture

Thank Andy for the Post!

Energy Central contributors share their experience and insights for the benefit of other Members (like you). Please show them your appreciation by leaving a comment, 'liking' this post, or following this Member.


No discussions yet. Start a discussion below.

Get Published - Build a Following

The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.

If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.

                 Learn more about posting on Energy Central »