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Jazz Up Your Utility’s Press Conferences and Events

Utilities have an advantage when it comes to press conferences and events -- but it’s an advantage that often goes to waste.

That advantage would be interesting visual backdrops. Yet how often do we see press conferences (from all sorts of companies, not just utilities) in a bland conference room or auditorium, featuring a backdrop with the utility’s logo?

Sure, there are times when a low-key press conference works, especially when it comes to relaying bad news. But if you’re trying to get news coverage, you’re competing with every other event going on that day and need to make yourself stand out.

Utilities have all sorts of interesting equipment and facilities that can make for good visuals. Of course, safety is always going to be a concern, but once that’s addressed, it’s time to be creative.

Do you have solar farms for generating electricity? If so, holding a press conference amid solar panels to announce a new initiative to increase your green power production is a natural.

The same would be true for wind farms, hydroelectric facilities and natural gas plants. Given complaints about the pollution coal creates, you might want to avoid featuring a coal plant.

If you’re honoring work crews that, say, tackled major weather-related outages, having those crews in action (weather permitting) makes for exciting visuals.

The point is to think visually because that’s what journalists (especially TV) do.  Creativity will pay dividends.

Do note that having press conferences and events in nontraditional places will require added work on your part. Aside from vetting any of the aforementioned safety concerns, some other issues may arise. You may need extra staffing to make sure visitors stay in “pre-approved” locations. If you do a press conference on a sunny day at a solar farm, you might think about providing sunglasses to combat the glare.

The extra work will be worth it, though, when it pays off with more and better media placements that people might actually remember.

Andy Gotlieb's picture

Thank Andy for the Post!

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