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Good Images Vital to a Strong Utility Public Relations Campaign

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It’s definitely true that a picture says a thousand words, but you’d be surprised how many large businesses do a poor job public relations-wise with photographs, videos and other images.

It’s a major irritant to find out that there either are no photos of key executives and other important people, the photos are so old that the CEO is wearing a leisure suit or the photos are blurry or are digitally small/low resolution.

That’s why you should regularly (at least every other year) hire a professional photographer to take headshots of anyone who might possibly wind up quoted in a print publication or wind up on television. Do not rely on someone with a cellphone camera to take your pictures.

Go for the highest resolution possible because it reproduces the best. Low-resolution photos that are enlarged get grainy and look terrible. And stick with jpegs or tiffs. Odd formats can prove difficult to open.

Aside from headshots, maintain plenty of other photos that the media conceivably might use. Those might include your headquarters building, your repair crews at work (multiple shots), power lines, your company logo on work trucks and power generation facilities, to name a few. Of course, have a separate photo of the company logo.

In this day and age, still photos certainly aren’t enough.  That means video.

Hire a video crew to shoot the things mentioned two paragraphs earlier. In addition, conduct short interviews with your most important employees. These friendly interviews are designed to showcase the likability (hopefully) and expertise of your executives. Note that it might require several takes for those who aren’t good in front of the camera.

Consider placing those videos on your website and social media, but also make them available when those subjects are being interviewed.

Hopefully, you’re doing all the things described above — more often than not companies are on top of these sorts of things, but I’ve learned to expect some seemingly well-run companies to fall down in this area.

Andy Gotlieb's picture

Thank Andy for the Post!

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