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Broaden The Scope of Your Utility’s Social Media Accounts

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n 2019, every business should be well aware the value a strong social media campaign offers. Even if you personally think social media is a bit silly – and it often is – the public embraces it, especially the younger generations that will increasingly comprise your customer base.

That’s why you should always be looking for ways to increase the number of customers using your utility’s social media channels.

As you know, social media should be an outlet for important news and promotions of events your utility sponsors. But you can also expand it to include things that don’t directly relate to your operations.

This weekend provides two perfect examples.

Feb. 2 was Groundhog Day, with Punxsutawney Phil and other rodent prognosticators forecasting an early spring. A lighthearted post about the results, especially considering the rough patch of weather many of us have just endured, might go over well. You can ever mention the potential good news for those whose heaters have been working overtime.

This weekend also played host to Super Bowl Sunday. No matter whether the Rams or Patriots win (this was written before the game), there’s no direct impact on your utility, but the nation will be watching.

Without playing favorites – unless your service area is Los Angeles or New England – a poll asking which team they want to win could be a fun way to interact with your customers.

Most of the time there are innocuous topics you can address on social media. Stuff like awards shows, holidays, food and March Madness is usually safe

You certainly don’t want to get into anything the slightest bit controversial. Forbidden topics should include politics, religion, crime, race, sexuality and so on.

Also remember that non-utility topics should only be a portion of your social media output. Your social media branding is important to you, so keep your off-topic posts to about 20 percent of less of your overall content.

Andy Gotlieb's picture

Thank Andy for the Post!

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