That’s a Fact: A Strong Fact Sheet a Vital Tool for Your Utility
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- January 18, 2019
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Let’s talk about facts, as in fact sheets.
It’s a fact that a fact sheet should figure prominently in your utility’s media kit. It’s also a fact that a lot of fact sheets are poorly conceived.
Remember that a corporate fact sheet serves as a one-page snapshot of your utility. It’s not supposed to be comprehensive, so keep it to a page.
So, what should be included in your fact sheet under the company logo at the top?
Start with (logically enough) an overview. Describe who you and what you do and, perhaps most importantly, why anyone reading should care. Keep the overview to a single paragraph that’s no longer than five sentences.
Leadership comes next. Include the CEO and other key managers.
Next, mention when you were founded and where your headquarters is located.
Follow that with your key services, market segments and service area.
After that, include a paragraph about the primary benefits your utility offers its customers in terms of things such as uninterrupted service, innovations and clean energy efforts. Keep the number of things mentioned to a half-dozen, give or take one or two.
Finally, include contact information. That should include your website, telephone number, address and media contact details (including phone number and email address).
And leave the fact sheet at that — no need to crowd it with other information, especially since you can include more detailed material on your website.
That said, aside from your fact sheet, you might want to include a separate sheet or two that serves as a glossary of important terms. Every industry has its share of jargon and electric utilities are no exception.
Given the state of journalism, there’s a strong chance the reporter you’re dealing with is fresh out of college and doesn’t know a transmission grid from an ampere from a capacitator. You can avoid reporting missteps by giving them a reference guide of basic terms.