What is most clear to utilities from experience is that half-hearted “education” programs have little if any permanent effect on consumption. To make a difference, utilities must weave the conservation mission into fundamental business processes. And utilities’ most fundamental customer-related process is billing. The utility billing system or customer information system (CIS) can, in fact, play a key role in providing customers with a clear picture of the relationship between consumption and environment. It can offer options. It can help customers turn behavioral alternatives into habits.
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