Articles
Posted By: Todd Haycock - Senior Product Manager, TransCentra
On: July 17, 2015
Research conducted by the U.S. Postal Service (USPS) Office of Inspector General (OIG) and consulting firm InfoTrends reveals a majority of utility customers still prefer to receive paper bills through the mail. The national average of customers across all industries that look to monthly mailed bills as a file copy  more...
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Posted By: Chuck Cordray - CEO, Inlet
On: June 25, 2015
Utility companies, like many others, face challenges when it comes to digital billing. Utilities have had tremendous success in processing electronic payments from consumers and in some cases, electronic payments average more than 70% of all payments made to utilities. However, the industry has been challenged with a much lower  more...
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Posted By: PJ Davis - Content Manager / Editor / Webinar Producer, Energy Central
On: June 16, 2015
There are lots of best practices out there for anyone trying to reach out to an audience using a webcasts platform. However, engaging with the utility industry via webcasts for over a decade has taught me a few lessons of my own: Give Them What They Need: Offer utility listeners  more...
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Posted By: Charlie Hewitt - Principal, Sarsen Energy Group
On: June 11, 2015
With the stroke of a pen, SB 573 will become law and effectively ban variable rate electricity contracts for Connecticut consumers.  Legislators supporting the bill characterized variable rate plans as being deceptive and predatory with the only remedy being their total prohibition.  Pennsylvania and other states, while not banning these  more...
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Posted By: Eric Leiserson - Senior Research Analyst, Fiserv
On: June 2, 2015
Beyond selfies, check-ins and photos of Sunday brunch, social media has evolved to be a helpful and useful marketing platform, which utilities can employ to encourage and promote e-bill adoption. The use of social media among consumers is pervasive, offering a new, low-cost and effective entry point for utilities to  more...
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Posted By: Angela Sun - Demand Generation Manager, Urjanet
On: May 4, 2015
For some organizations, the days of manually entering utility bill data are over. These organizations have come to the realization that in this day and age, no successful business organization can truly grow with scale by conducting a vital part of its operations and processes through manual methods. After doing  more...
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Posted By: Jan Moore - Founder & President, Direct Options
On: April 30, 2015
Utilities are in a unique position to provide and market products and services to a highly responsive audience. Offering solutions that meet the individual customer’s needs and preferences is the key to meaningful customer engagement.   Introduction Ask ten utility professionals to define customer engagement and you’ll likely hear a  more...
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Posted By: Mei Shibata - CEO, The Energy Agency
On: April 21, 2015
Over the past decade, customer engagement has become a buzzword among utilities. Customers want to know their energy use and want to be recommended ways to reduce use, they say. As a marketer and energy entrepreneur, I wholeheartedly agree that customers must be engaged. However, as an energy consumer, the  more...
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Posted By: Diana Husmann - Analyst, Offering Development Group, Nexant
On: April 10, 2015
Many Small Business programs are named "Small Business Direct Install" - and direct install is literally where they stop. Yet there is so much more that a Small Business program can offer! In one of our Midwest Small Business programs, about 2% of the energy savings come from direct install  more...
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Posted By: Rick Barnett - Consultant, Green Builder
On: April 8, 2015
Utility programs to engage energy customers about their use of energy have gone from pilot phase to standard practice over the last ten years. Unless the electricity stops flowing, few people think about being an energy customer, nor do they ask for information about their consumption patterns. Energy customers have  more...
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