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Inbound Customer Marketing

Published By Capgemini

  • Published December 2007
  • 8 Page(s)

Inbound Customer Marketing (ICM) is the practice of offering a customer a product or service when the customer has initiated the contact. Focusing on the Retail Banking, General Insurance, Utilities (energy retailing) and Telecoms & Media sectors, this document reveals – based on an independent research - how ICM is being used, the benefits it is generating and the opportunities that exist to improve performance.

 

 

 

 



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Inbound Customer Marketing
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