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Charting the Road to CRM Riches

Published By Accenture

  • Published July 2003
  • 16 Page(s)

Many companies have discovered that adopting the right CRM capabilities—and generating significant benefits from those investments—are not as easy as they first thought. In fact, market observers quote failure rates as high as 60 percent for recently completed CRM projects.

 

 

 

 

 

 

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