Customer Analytics Report

Published By Utility Analytics, a div. of Energy Central

• By Mike Smith
• Published May 2012

Welcome to our third report, the Annual Customer Analytics Report, which rounds out a trilogy of utility analytics research reports completed so far by the Utility Analytics Institute. This time around, we’re exploring customer analytics in greater detail. Utilities are certainly working to leverage smart meter data into advanced analytics capabilities for customer operations and customer engagement, and we’re here to explore how utilities are taking their customer analytics into meter data analytics and beyond. To learn about customer analytics in the utility industry, we talked with about 120 utility companies and over 25 solution and service providers. Customer analytics are the hardware, software, professional services, business processes and people that enable utilities to analyze data in order to better serve the utility and its customers. We segment customer analytics into two key areas: customer operations and customer engagement. Purchase this report today!