In 2012, DTE Energy noticed an increase in the marketplace of third party platforms geared toward home energy management. Concerned about losing positive customer interactions with their brand to these emerging platforms, DTE collaborated with invention-company Vectorform to create its own energy efficiency and residential energy management solution.
The platform launched in the summer of 2014 as DTE Insight. The award winning mobile app received over 100,000 downloads, maintained strong repeat engagement rates and drove unprecedented energy savings.
Based on the success of DTE Insight, Vectorform and DTE created Powerley. The joint venture is a rapidly-growing IoT technology company focused on home energy management. Powerley’s end-to-end hardware and software platform incorporates real-time energy usage, coaching, device control and appliance monitoring to create a truly intelligent home that users can interact with anywhere through the convenience of a mobile app. The Powerley team is a passionate and dedicated team, solving complex, challenging problems and inventing new ways consumers understand and use energy, and changing the way utility companies interact with their customers.