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Utilities are entering the age of the empowered customer. Customers expect to engage when and how they want and through physical, digital and mobile means. This is changing the entire way products and services are sourced and distributed and making business more complex than ever.
Location: Virtual Event,
Venue: You Office
Event Price: 0.00 (US)
Contact Name: Energy Central
Events In Related Topics
In the utilities industry, where customer service is king, CenterPoint Energy has embarked upon a path to deliver a real-time 360 customer view for its customer operations. During this on-demand webcast, you will hear leaders from CenterPoint Energy describe the utility’s strategic drivers, and how they plan to perform advanced segmentation and marketing analytics to:
Understand each customer as an individual
Develop an engagement system to maximize value at every touch
Create a brand and culture that are one
With real-time insight across multiple channels and transactional systems, Customer Service will be able to quickly act on information, and drive better customer service and results.
Dr. Melanie Brown, IT Strategic & Analytics Manager, CenterPoint Energy
Rajkumar Erode, Technical Architect, CenterPoint Energy
H. Christine Richards, Director, Utility Analytics Institute (Moderator)